Gene “Geno” A. Ford went into coaching after his years in college, taking a job as an Ohio assistant coach. In 2007-2008 he was appointed as an assistant coach at Kent State University (Kent State) and became the head basketball coach of Kent State in 2008. On or about April 1, 2008, Ford and Kent State entered into their initial Employment Contract which was for a four year term with an option for a fifth year by mutual agreement of the parties.
The college coach of today is required not only to be an instructor, but also act as a fund raiser, recruiter, academic adviser, public figure, budget director, television, radio and internet personality, alumni glad-handler, and any other role that the university's athletic director or president may direct him to do. Sports sociologists would opine that college coaches suffer from a condition known in the social science discipline as ‘role strain;’ that is, they have far too many roles to fill at very high levels of performance. It is no wonder why big time college coaches are compensated the way they are -- the job environment dictates the high compensation level.