By Martin J. Greenberg and David Krienke I. Introduction Throughout the past few decades, naming rights agreements have become a viable tool for Major League Baseball (“MLB”) franchises to bolster
Professional Sports Arenas
Minnesota United Football Club’s Rise to MLS
I. Introduction The 2020 season marks the fourth year Minnesota United Football Club (“MNUFC”) will compete in Major League Soccer (“MLS”). MNUFC entered the MLS as the 22nd franchise when
The Deer District
By Martin J. Greenberg I. Introduction The opening of Fiserv Forum on August 26, 2018 has led to a buzz around the City of Milwaukee. This new arena in the
A Modern Vision for the Future of Esports
By Martin J. Greenberg and Patrick Hankins I. The Basics: What is Esports? “Esports” is an umbrella term for organized competitive video gaming. Like traditional sports, esports involves a variety
Trading the Gateway City for the City of Angels: The Damage Done by the Rams and the Rights of Those Holding Tickets and PSLs
By Martin Greenberg & Jordan Lysiak Introduction When the St. Louis Rams (Rams) made their move to Los Angeles during the 2016 National Football League (NFL) offseason, a state of
Post-Script: Blast Off! Why Are MLB Franchise Values Skyrocketing at an Astounding Rate?
MLB Franchise Values Update Based on 2019 Forbes Report By Martin J. Greenberg & Michael R. Gavin I. Introduction “Baseball is more lucrative than it has ever been” With increasing
The Bucks Make Milwaukee’s Future Bright – A Thank You
The recent opening of the Fiserv Forum resulted from a combination of remarkable commitments and collaboration from the public and private sector. The men and women that provided guidance to
Cost Overruns and sports venue construction, Part 2
This is the second part of a two-part series on construction cost overruns. Please see part one: Martin J. Greenberg and Daniel S. MacMillan, Cost Overruns and Sports Venue Construction,
Milwaukee Bucks: A Journey from the BMO Harris Bradley Center to the Fiserv.Forum
I. Introduction and History The Bradley Center, which is the current home of the Milwaukee Bucks, was opened in October of 1988 at a cost of approximately $91 million. The
Personal Seat Licenses in the NBA: Golden State Warriors
By Martin J. Greenberg and M’Kenzee Galloway Introduction Personal Seat Licenses (PSL) have traditionally been offered by National Football League (NFL) franchises as a way to gain revenue to help